31
Oct
In the cutthroat world of advertisement, CGI campaigns have become effective ways of gaining consumer attention and communicating brand messages in an artistic manner. Studying the best CGI campaigns reveals what contributes to their success and the factors that engage the audience. This paper looks at some major campaigns that demonstrate the creative application of CGI and why these campaigns were successful.
Nike used CGI most effectively in its advertisement called ‘The Last Game.’ Launched during the 2014 FIFA soccer world cup, the ad featured animated figures of soccer stars including Cristiano Ronaldo and Neymar, set in a future where robots aimed to take over human performers. Key aspects noted were love and personalities. Nike relied on CGI to portray the personalities of the players in a spectacular manner, which fans enjoyed, further supporting Nike’s brand as innovative and bold.
This Christmas commercial brings to life the tale of a dog named Buster who longs to jump on a trampoline. The ad employs realistic CGI animals capable of displaying genuine feelings, warming the audience. This campaign illustrates how CGI can portray animals in a relatable manner, making the advert both noticeable and influential.
Coca-Cola’s campaign showed viewers the inside of a vending machine, creating a whimsical world where CGI characters make the beverage. This surreal environment conveyed the brand’s message of happiness, generating interest and a memorable experience that enhanced brand association.
Volvo Trucks’ ad featured Jean-Claude Van Damme performing an impressive split between two moving trucks. CGI was used to enhance this stunt, making it visually appealing and demonstrating product benefits. The campaign went viral, proving that CGI can augment live-action sequences effectively.
This ad features Dwayne ‘The Rock’ Johnson completing impossible tasks with Siri’s help. CGI amplifies situations like flying an airplane or being in space, creating a humorous and action-packed campaign that highlights the product’s functions.
Old Spice’s commercial used CGI to enhance humor and absurdity. Techniques such as scene changes and dramatic visuals made the film enjoyable, achieving the desired effect of confidence and humor, which made this ad one of the most recognizable of its time.
This campaign showed how furniture choices can shape the future through CGI. IKEA took participants on a CGI-fueled journey through different life stages, making the brand relatable in terms of longevity and relevance.
Adidas used a mix of CGI and real people in these ads to promote creativity. The surreal sequences showcased how Adidas products can be used, reinforcing its brand as one that respects individuality and innovation.
Geico’s commercial features a computer-generated camel celebrating Wednesday, which quickly went viral. CGI allowed Geico to create a humorous advertisement that was easily recognizable, showcasing how character-driven narratives can build brand image effectively.
These case studies exemplify how CGI can be used in advertising to create memorable campaigns. Branded content can range from simple narratives to bizarre settings, and CGI enables brands to create engaging experiences. As CGI technology develops, brands can continue to find innovative ways to connect with consumers.
